Behavior-Driven Branding
Designs That Think. Brands That Feel.
Featured Work
Partners in creativity
Trusted by brands big and small









Designs Without Borders
Thoughtful Strategy. Intentional Design. Real Impact.
Partnering with purpose-led brands and teams to create branding, packaging, and visuals that connect across markets.
20+
Projects Completed: Branding and packaging for startups, small businesses and global brands across India, Canada, and the UK in wellness, skincare, and F&B.
5+
Years Design Experience: Collaborated with brands like Ketchum, Calma, WildChai, and Valmare on identity, packaging, and content design.
900K+
Combined Campaign Reach: Designs created across freelance and agency projects have reached audiences through packaging, print, and digital campaigns.
50+
Deliverables Created: From packaging to pitch decks, I’ve designed across formats that bring brands to life both digitally and in print.
What sets me apart
I’m not just here to make things look good, I design with intent. From crafting playful packaging to building bold brand identities, I focus on visuals that connect, communicate, and cut through the noise. With experience both inside fast-paced agencies and as an independent designer, I bring the best of both worlds: big-picture thinking and hands-on craft. Every project I take on is built with care, backed by strategy, and always a little bit unexpected.

Branding That Tells a Story
Every brand has a voice my job is to help express it. From naming and visual identity to packaging and tone, I shape branding systems that not only look good but feel intentional and aligned with a brand’s purpose.
Design Grounded in Behavior
With a background in visual merchandising and human-centered design, I approach every project with empathy. I consider how people see, feel, and engage with design, blending psychology and aesthetics to drive deeper connection.
Client-Centric Approach
I make it my job to listen first. My process is collaborative, flexible, and shaped by your goals. Whether you're launching a bold new product or refining an existing identity, I design with your audience, vision, and vibe at the core. No templates. No one-size-fits-all.
Tools & Skills
Comfortable with tools like Adobe Creative Suite, Figma, Notion, and Miro. I bring a balanced mix of design, collaboration, and communication skills. From wireframes to visual content, I focus on getting the work done thoughtfully and efficiently.
Bookings for October are open!
Brand Identity & Strategy
Think of your brand as the personality of your business. I help you create a look and feel that’s uniquely you, from logos and color palettes to fonts and messaging. Together, we’ll build a brand that not only looks great but also connects with your audience on a deeper level. Let’s make sure your brand stands out and tells a story people will remember.
Packaging Design
Packaging is often the first interaction someone has with your product. I create packaging that’s not only visually striking but also practical, on-brand, and market-ready. From layout and material choices to color, typography, and compliance, every detail is designed to reflect your story and connect with your audience. Whether it's a wellness product, a snack, or skincare your packaging will do more than look good; it’ll work hard for your brand.
Visual Content & Marketing
Collateral
Whether it’s a pitch deck, a social post, or a printed catalog, I create marketing assets that are on-brand, visually compelling, and built to perform. My work spans everything from launch campaigns to everyday content, designed to support both strategy and storytelling. Think of it as design that does more than look good it communicates, converts, and connects.
UI Design
I design user interfaces that are intuitive, visually cohesive, and aligned with your brand. From landing pages to app screens, I focus on layout, hierarchy, and user clarity using tools like Figma, miro and notion to turn ideas into polished designs that are easy to navigate and ready for development
Creative Consultation &
Brand Direction
Need clarity before the design begins? I offer one-on-one sessions to help founders and teams shape their brand’s visual direction from identifying gaps and opportunities to defining a tone, look, and system that works. Perfect for early-stage ideas or brands in need of a refresh.
Proven Success
Jasmine and Alicia
Founder's- WILD CHAI
Thank you so much for all the hard work and going back and fourth to finalize this. We really appreciate you so much Deepti - we can’t even put it into words! You are by far the best person we have EVER worked with. Cannot commend you enough.
Val
Founder- VALMARE
My sister & I worked with Deepti for a very important project and I'm so happy we chose her. She is been a real trooper! She is patient, smart, responsible and creative. We consider her part of our team now & can’t wait to keep creating beautiful products together. I highly recommend her , you won’t be disappointed;).
Lou
Founder- ELEVEN ELEVEN
I would like to say I am always moved when someone is kind even in the face of adversity which is something you demonstrated. So thank you for being a light in the darkness. I would love to work together with you again :)
Melissa Coombes
Vice President- KETCHUM
Thanks for all your hard work, Deepti! You’re truly a team player and we super appreciated all your help. Hope to connect again but wishing you all the best in the meantime!! Take good care.
Gabrielle Belanger
Digital Strategist- KETCHUM
Loved working with you Deepti! Appreciate all the quick turnarounds. Hopefully we’ll get the opportunity to work together again in the future.
Emily Haw
PR & Communications- KETCHUM
Deepti!! Thank you so much for all your hard work and incredibly quick turnarounds. Appreciate it all so much! Hope we cross paths again soon. :)
Siamak Sartipi
CEO- ALERT PASS
Deepti has been an absolute star during her co-op as social marketing and product designer at portfolii. She nailed creating catchy and impactful social media contents and striking illustrations, enhancing our online presence and supporting video content creation. She initiated and contributed significantly to the redesign of a key platform component, ensuring a smooth handover to continue her efforts seamlessly. Deepti's work ethic, self-driven nature, and collaborative spirit, coupled with her ability to blend creativity with strategic thinking, make her highly recommended for any company seeking a talented and proactive designer.
Akash & Sunil
Founder's- GOPOOL
Deepti was great to work with proactive, reliable, and quick to take ownership. She consistently took initiative without needing follow-ups and handled the dev hand-off smoothly by the end of the project.
We appreciated how she introduced thoughtful UX solutions that made the app flow clearer and more intuitive for users. Her ability to manage time well, take on additional tasks when needed, and work collaboratively with the team helped everything run efficiently. We’d be happy to work with her again in the future.
Usha
Founder- CALMA COLLECTIVE, CALMA CREATIVE
Working with Deepti has been an incredibly smooth experience. She consistently delivered high-quality work on time, even with quick turnarounds and multiple projects running in parallel. From designing product brochures and journal layouts to handling our social content, she managed everything with clarity and purpose. We were so pleased with the results that we asked her to lead the brand identity and strategy for our new venture, Calma Creative. Her ability to understand our brand’s essence and translate it into thoughtful, cohesive design has made her a trusted creative partner
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